The 2026 Dorset Tourism Awards are open for free entry - deadline 31 May
Founded in 1992 as Openwide International, the company evolved into Adventure Attractions in March 2024. It operates as a developer, operator and consultant across adventure sports, heritage and visitor attractions, hospitality venues, theatres and live productions. Its portfolio includes restaurants, bars, retail, coffee shops, catering outlets and events. Clients span local and national government, private and public sector organisations, cruise lines, tour operators, airlines and resorts.
In-house brands include RockReef, PierZip and Coffee Reef. Current operations include the Castle Pantry at Highcliffe Castle, Bournemouth Pier and Cromer Pier, alongside producing the world’s only full-season end-of-pier variety show
